Marcela de Kern Royer, MBA
Business Development Consultant in the Yachting Industry
- Yachting PR
- Corporate Strategy
- Sales Optimization
- Neuro- linguistic programming
- Design thinking
- Innovative Luxury Marketing
- UHNWI insights
- Systems implementation CRM
- Strategic KPI monitoring and optimization
- Public Relations
My name is Marcela, I am a Monaco Resident Business Consultant in the yachting Industry. I’m an avid business traveler who is passionate about all the amazingness that lies at the intersection of business, cultures and relationship building.
I was born in Guatemala, and I have had the great luck to have studied, lived and worked all over the world including Miami, Dubai, London,Boston and my current home: Monaco.
This combined experiences propelled my career in business development consulting in the Yachting Industry.
As a consultant, I travel for work a lot, which has helped me gain valuable experience and knowledge on doing business with different cultures, which I would love to share with the world.
I am the proud mother of a beautiful daughter who gives me the strength to be a working mom and the inspiration to go out and work hard everyday!
How I started
I started working as a global sales rep, for a yachting company that allowed me to travel around the world for business,I always managed to combine both Business & Pleasure.
A valuable gold nugget I learned , is that ‘ is not what you know, nor who you know, but how good are you at managing cultural differences’ therefore cultural sensitivity is a main point on this blog.
There are millions of travel bloggers but not so many ‘Business Travel’ Bloggers for those traveling for work, and since I literally lived in a plane and hotels, I started sharing my tips on how I was implementing business strategies learnt on my MBA, combined with cultural sensitivity tips and travel hacks for airport lounges, meetings rooms, etc..
Sharing my insights through my business travels across the world is my hobby to do while I am alone travelling the world for work.
I want to inspire yacht & business owners with added value insights. Be the voice of the yachting industry to make a change.
Bring the right people together to challenge established thinking and drive transformation.
I have an MBA from Hult International Business School in Boston, which is rated ‘the most international University in the world’ and a Bachelor in Science in Business Administration (BSBA) with a major in Finance, from the International University of Monaco.
I have a huge interest in cultures therefore I speak six languages (Spanish, English, French, Italian, Portuguese and German)
I am the founder and first president of Young Professionals in Yachting (YPY) Monaco; where we shared the vision of networking of young ethical professionals to share yachting knowledge. My business acumen and yachting passion, fold well together with our vision to improve the yachting industry from an ethical responsible and more sustainable approach.
I am currently a Business Development Consultant representing ICON Yachts, mega yacht builders. I am based in Monaco but represent the shipyard worldwide.
I am proud to be one of the co-founders of AMLA (Association Monegasque pour l’Amerique Latine) A non-profit Association with aim to promote socio-cultural exchange between Latin American countries and the Principality of Monaco.
We are five Monaco Residents of Latin origin who decided to make an impact in the world and organize events to help the countries we come from.